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Jessen Kanigara

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TECH ARTICLE•ENGINEERING INSIGHTS

Research The Possibility of Utilizing Data Import

Background

There are concerns about the data size when implementing all parameters in the Beli Paket Iklan feature

Objective

Conduct internal research on the possibility of using data import to implement other default parameters and additional insightful custom dimensions

Methodology and Results

Pros and Cons

✓Pros
  • •Importing item data into Analytics can reduce the amount of ecommerce data that needs to be sent
⚠Cons
  • •Importing item data into Analytics can be a more complex process than standard conversion tracking.
  • •It may not be possible to import all the desired data items into Analytics, depending on the type of data item.
  • •Data coming from code will always be overwritten by data from the imported source as long as the import source data still exists.

Conclusion

This can be done, but it is less practical in practice. Data mapped in the import will always overwrite incoming data from the code. Therefore, if the data needs to be changed, it cannot be done directly from the code, the import source data must be re-mapped.

Next Steps

  • Review this workaround and decide whether to execute it (ETA TBU)
  • Adjust the datalayer guide for the Beli Paket Iklan feature (Based on the decision on point 1)
  • Implement this new workaround for the Beli Paket Iklan feature (Based on the decision on point 1)

Source